Well, everything starts from zero. Why don't you step by step contact your business sponsors and tell them about your idea. If you have a website, you can put it here for everyone to look and give you useful advise. There are alot of method to promote your website. You can submit it to major search engines like google or Yahoo. Or you can self-promote your site through advertisement (such as using Google Adword).
Good luck on your business.
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Generating revenue from ZERO
Ryan's Land