Franchising is a great way to get started in the internet marketing industry, because you have the opportunity to learn as you go. You don't have to mess with setting up a whole new website if you've never done it, you generally get a good step-by-step instruction guide included with the franchise itself to walk through the steps of marketing the product.
There are downsides as well, and I plan to branch off totally on my own once I know the industry very well.
