Hmm, making the money I guess . That and appreciation from my clients. Knowing that they like my work and have expressed that to me, it's a good thing.
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Getting popular and recognized. I think it's great when you see people supporting your site when you haven't asked them to, or they are a complete stranger.
It's a great feeling of accomplishment when the services you provide are so great that word of mouth has spread, and you are getting a great client base.
It's just the sense of pride and accomplishment that keeps me coming back for more. That, and the challenge.
My favorite part is not having to go out and get a "real job," or work for a boss. I love just working for myself and working out of my own home. I love setting my own hours, but it requires self discipline.