darren

To what extent do you feel the industry you are in affects the success of your business.

I feel that especially with online business it has a major role to play.

kris

The industry your business is can affect the success of the business. First, you need to be in an industry for which there is a good demand and potential to make a profit. You want an industry that isn't too saturated or that can create problems in being successful.

Mike C

The industry has a direct effect on the success of your business. Like Kris said, in an industry that's saturated, success won't come easily. In an industry where the demand is high and the supply is low, you're sure to find success.

anne

I think picking the right market / industry is very important. You need to find one that isn't saturated, but that also suits being online. Its no much use targetting a demographic that doesn't go online much, but its also hard to get into the popular tech markets as a newcomer.

Offline, I think the challenge is the same but to a lesser extent.