1. What is the goal of SEO?
2. How fast can I expect results?
3. Will I receive a detailed keyword list?
4. How much are your services?
5. What search engines will I be submitted to?
6. Do any of them have PPC options available?
7. What kind of results can I expect?
8. Will you assist me in optimizing my website for search engines?
9. Do I need a coder to help me in optimizing my website?
10. How often should I have SEO performed on my site?
11. Is there any additional "search inclusion" costs that I'll run into?
Even though I know a little bit of SEO and most of them questions I can answer, I am giving you questions from an "average" person who doesn't understand SEO. Mainly "basic questions" to be exact.
Good luck and I'd like to see your responses myself since I asked them
