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Originally Posted by Elizabeth26 I have always been reluctant to enter businesses that have names that really don't give the consumer an idea of what the business selling. Explain about how it skew your click through results. |
It can skew your results if someone searches for something specific, for example, new age, and comes up with a search result for a store called the Crystal Castle. They are really looking for new age merchandise, but instead, when they visit the Crystal Castle, they find out that the store actually sells soda (or whatever). The click will show on your stats, but actually has nothing to do with what the customer wanted. So you may get a lot of what appears to be browsing traffic, but is really people hitting the website, seeing what it really is, and leaving immediately. They aren't valid results of the marketability of the website because it isn't what the consumer was actually looking for.