I am in agreeance with you. Having to pay for clicks is ridiculous. You should only pay when it works. Thats the way we do it. We have proven that interacting with customers works. Flashy signs and and windows that wont close just aggravate consumers. Having a representative that walks talks and speaks like you works. It works in real stores and it works online as well.
Thats just my opinion
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jmurray@upsellit.com