 Branding Your Business
Branding Your Business
Branding your business is not just about coming up with a clever name and a fancy logo, instead it's an accumulation of many interworking parts to form your branding concept. Your brands' identity, image, character, culture, personality and soul are all different aspects that you need to consider when working on your brand recognition. Your brand's equity can be determined by comparing a branded product with the same product non-branded. Brand equity is the term used when describing the value of your brand and this article will help you with improving your brand's equity.
Brand Identity
Your Brand Identity is how you want your brand to be perceived by the public. Your brand should represent what your business stands for and by viewing your brand, people should be able to come up with keywords for your business. You will need to work hard in order to have your Brand's Identity realized by the public.
Brand Image
Your Brand's Image is slightly differnet than your Brand Identity in that this is how your brand is actually perceived by the public rather than how you want your brand to be perceived. For example, when I think of Google's brand, I think of: innovative, fast, secure, non-intrusive, new, and exciting. These are all keywords that come to my mind when I see a new project launched by Google. If you can build up a healthy brand identity like Google has, you'll surely be successful.
Brand Character
Your Brand's Character is how it is perceived in terms of character, integrity, and honesty. You don't simply want to slap your brand on anything and everything, but instead want to associate your brand with reliable products or services. You want people to see your brand and instantly think that this is something that they can trust. A good example is Google whose brand is so strong and has such character that every new innovation they come up with is almost instantly adopted by the Internet community.
Brand Culture
Brand Personality
Brand Soul (or "essence")
© Copyright 2005, Spencer Fry.
No replication or republication in any printed or electronic format is permitted without permission from the author.
Last edited by STAFF; 01-06-07 at 01:42 PM.
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