E-zines are tricky because some are really crappy and others are really profitable, once you find the one that making sales for you, stick to it, you will rarely find another good E-zine that performs just as well. franke1 said it best "A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store." Would you choose this or the latter choice? In my opinion E-zine marketing is worth trying, but if you fail you barely risked anything. I would rather spend time handing out business cards than do E-zine ads these days, it's too much to do for the end result, but you never know
